Customers expect from digital technologies not only to have more functionality and competitive advantages, but also to simplify the process of using all services, offer actions that are understandable to any person. Digital services and devices should not distract from life, from important things, as no one wants to waste the time on formalities and understanding complex procedures, because time is the biggest value.
In 2016, we strengthened Rostelecom’s leadership in the traditional and digital segments and continued to steadily grow our priority, high-growth lines of business. In line with our strategy, the share of Rostelecom’s revenue from sales of digital and content services increased considerably in 2016, reaching 44%.
Rostelecom creates more opportunities for people and organisations by providing services and supporting projects and initiatives, which are important for society.
Edge on technology in IP networks
Customer service in line with best practice
Organisational and cultural transformation
Our ambition is to become an integrated provider of digital services
Being the largest backbone operator, the Company provides a very important service of traffic monitoring and protection against DDoS attacks. DDoS-attacks are one of the most widespread ways to disrupt the operation of websites and online services. Our online facilities involved in projects of such scale as USE or the Direct Line with the Russian President, are tested on an annual basis for their ability to sustain such attacks. Rostelecom's Center for Cyber Security already serves 7 out of 10 largest Russian banks, as well as companies from other industries.
With its expertise and experience, unique for Russia, the Company is well positioned to implement remote online or offline video streaming projects of any complexity. In 2016, Rostelecom organised video surveillance at locations where the Unified State Exam (USE) was held, and at polling stations during the elections to the Russian State Duma.
Digital TV, a joint venture of Rostelecom and VGTRK, is the top player in the thematic TV market by audience share: the company’s projects account for c. 30% among Russian viewers who watch off-air channels every day on average.
While the global IT market is stagnating, the cloud segment keeps growing at a rapid pace. Private companies and government structures migrate to cloud-based services in a bid to improve own performance and cut capital expenses. Rostelecom is among those who have pioneered the Russian market of cloud-based services. For several years, Rostelecom has been offering its customers access to a number of cloud-based SaaS, PaaS, and IaaS services via the National Cloud Platform.
Rostelecom gained the lead in the data centre market, holding 4,130 racks in data cneters. Rostelecom offers its data centre customers a broad range of services, including both classic collocation products, and advanced cloud-based services. Rostelecom guarantees high security of data centres at the physical and informational levels.
Rostelecom’s strategic goal in the IIoT market is to become the first Russian platform player who supports the IIoT market by offering new digital services via a proprietary IT infrastructure platform, while designing single-industry and crossindustry business processes. Rostelecom defined key sectors, such as electric utilities, oil production, machine building and agriculture.The strategic partnership agreement to implement the Industrial Internet of Things and other innovative technologies signed between Gazprom Neft and Rostelecom in 2016 is an example of mutually beneficial relationships in the area.
Russia’s telecommunications industry is attractive for both long-term and short-term investors. Building on its strong competitive advantages, Rostelecom benefits from stable cash flows and demonstrates solid operational performance despite unfavourable macroeconomic conditions and fast-paced advances in technology and evolving customer preferences.